It can trace its place in our agricultural landscape almost to the beginning of this country’s rich farming heritage. The Ballance brand reflects our proudest agricultural attributes - innovation, partnership and integrity.
Network PR helps Ballance live up to its brand promise of “growing know-how” by positioning its innovations, technological advancements and science leadership in the farming and business communities.
OUR ROLE
Network PR’s carefully planned and executed communications strategy uses all the PR disciplines to enhance and protect Ballance’s corporate reputation and assist it in achieving strategic business goals:
- Media relations
- Financial and shareholder relations
- Issues and crisis management
- Government and Local Government relations
- Agricultural sector specific communications
- Internal communications
SNAPSHOT
Grassgrubs aren’t the usual fodder of prime time television but that’s exactly what we achieved for Ballance when it launched a new biological pesticide product. Through a carefully planned media programme, Network PR landed an exclusive story on TV One’s 6pm news.
The achievement was even more remarkable when you consider that the scientific breakthrough represented by Ballance’s bioshield grassgrub product had already been announced and covered widely by the media.
The story visually demonstrated the product and included interviews with Ballance CEO Larry Bilodeau and Head of Agri-Sciences Warwick Catto. The audience reach on the night was approximately one million people and other media followed up on the story in subsequent days through tailored statements and careful pitching of stories by Network PR. Ballance was covered in a total of four television news stories over the following five days and received extensive rural print and radio coverage. |
