It is also an astute user of PR to add depth, cut through, targeting and credibility to its marketing activities which include a bold and innovative advertising campaign.
OUR ROLE
As a result of careful client needs research the firm has taken an approach that is lateral, innovative and progressive. As one of New Zealand's leading commercial law firms, Simpson Grierson’s PR activities have been tailored to reach the desired target audience.
While the target is clear, the PR programme is truly multifaceted ranging from in-house training for Partners and other legal staff; to a proactive and strategic media programme to increase Simpson Grierson’s share of voice in the legal market place; and special projects such as profiling the firm’s biggest deals and most significant work within its stylish magazine ‘Source.’
A key element in the relationship has been adding below the line support to Simpson Grierson’s eye-catching new advertising campaign showing Partners in settings that emphasise the firm’s great client relationships and leading work. Network PR ensured this cutting edge approach to law firm marketing was profiled in industry, business and general media.
RESULTS
Network PR’s programme underpins the firm’s brand positioning. Our partnership with Simpson Grierson demonstrates our ability to operate in the services industry with a highly regarded client working at the very top end of the market. Network PR consults on an almost daily basis with Simpson Grierson, utilising the full range of communication disciplines.
Excellent attendance by Partners and other lawyers at the in-house training has been coupled with positive feedback and high levels of enthusiasm for participating in PR activities. Simpson Grierson has enjoyed unprecedented media coverage and significantly improved rankings in the influential Asia-Pacific Legal 500 directory. There has also been complimentary feedback from existing clients, potential clients and key business leaders. |
