New Zealand has never wholeheartedly bought into the strategy of using a country’s expat business people as ‘business ambassadors for the home country’. ...
moreModern media plays such an important role in forming lasting perceptions of people, and the organisations they represent, in public life. Often, years of achievement can be relegated to one visual image or a quote or statement (possibly taken completely out of context) but one which stays in the public memory ...
moreOn April 16, 2007, 33 people at Virginia Tech in the town of Blacksburg, including the gunman Cho Seung-Hui, were killed. Two of these killings occurred in a dorm, the rest were in nearby classrooms, a couple of hours later. ...
moreLike many statistics associated with China, the numbers relating to the media and communications landscapes here are simply mind boggling. ...
moreThe Bledisloe Cup once epitomised our relationship with Australia: intense rival up to and during the game, but both sides are happy to share a beer afterwards, particularly when the ABs win. ...
moreWhen Cherie Blair opened the front door of her Islington home to the world's media the morning after Labour's election landslide victory in 1997, she, in her nightgown, presented an image of how much of the UK felt; happily dishevelled. Nearly a decade later, the PR machine which has been much credited with Labour's enduring success, is proving to be the Achilles' heel which has 'New Labour' now spinning out of control. ...
moreWhile national football teams battle on the pitch, it could be argued there is a fiercer competition being fought off the field between organisations hungry to leverage a connection with the world's greatest sporting spectacle. ...
moreIn China there is a poor state of relations between regulators and the media. Paul Hemsley finds there is much to be done to ensure better communication and trust between the media and food officials before food safety is managed effectively. ...
moreIn today's technology-savvy society, traditional audiences are becoming that much harder to reach. The tuning out of traditional advertising mediums plus the development of Personal Video Recorders (PVRs) and video-on-demand offerings force advertisers and communicators to think outside the square when it comes to message delivery. So how do you effectively get your message across in 2006? ...
moreNaming is a fundamental factor in the science of brand building and is probably the most well-recognised expression of a brand. Like naming a child, getting it right first time is all important. ...
moreEver wondered what the PR industry considered best practice? PR Matters offers you six case studies of PR programmes that have drawn accolades from colleagues and judges alike. ...
moreNearly half of all Americans say they believe little or nothing reported in their daily newspaper. More than ever before the US news media faces an environment where their credibility has come into question. ...
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