A recent study in Nature Journal has shed light on human movement patterns by tracking signals from over 100,000 mobile phone users’ calls and text messages. The majority of the results were unspectacular, with the key finding that people are essentially creatures of habit, making the same regular trips each day from home and work. This is certainly no revelation. However the ability to now track human behaviour via mobile phones opens the door to a wealth of possibilities for audience research, while at the same time raising some concern over privacy issues even when those tracked remain anonymous... ...
moreIt can be argued that one of the fastest ways to understand humour in another culture, is to simply find out the local answer to the question, “Trust me, I’m a …” ...
moreWant to make the internet a better place? Get tagging.They’re young, they’re highly-educated, the internet is a huge part of their lives, and they spend their evenings tagging. But if you want to join them you don’t need a hoodie and a spray can, you need a website called http://del.icio.us. ...
moreIn recent years three Auckland councils have proposed bylaws to address issues with junk mail, but research shows that, when relevant, unaddressed mail can be an effective and valued form of communication. ...
moreMetrosexuals - do they exist in New Zealand or are they really an international marketing creation that exists only in the minds of skincare companies and underwear peddlers? According to Ketchum Global Research Network, we're talking about the "brave new man" that has redefined "maleness" to a wider, more varied definition of maleness.* The latest research shows that characteristics of the metrosexual are moving beyond urban areas, to more of a mainstream consumer base - certainly an opportunity for marketers at this very competitive time of the year. ...
moreBrand research is an essential part of any communications programme. Keeping up with the trends in this area is Research Solutions which have identified some key themes to watch. ...
moreThe global phenomenon of an aging population can present exciting opportunities for marketers of goods and services. We check out recent research from the US that offers tips on marketing to women in transition. ...
moreUsing market research to gain press coverage is a well-rehearsed PR tactic. The classic attention-getters like taboo behaviours, health issues, attitudes to Auckland traffic, money and relationships are practically guaranteed to be ushered straight into the media. However, it's a very good idea not to take the PR-media relationship for granted. ...
moreWith so many people around the world running their own blogs these days there has been a growing number of instances where people have made slanderous comments or divulged confidential information regarding their employers. So what is the legal situation with regards to employees and blogs? ...
moreThe strength of the intangible attributes of a brand, such as brand personality and reputation, are becoming increasingly important in the race to achieve customer loyalty. An oxymoron? Not any longer - intangibles are now more real and more powerful than ever. ...
morePresenting a paper exploring the role of PR in democracy to a conference of PR professionals is always sure to cause controversy, but such was the task before Network scholarship recipient and AUT Masters graduate Jessamy Malcolm recently. ...
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