Media Landscape
The value of coverage generated through public relations is deemed, according to PR industry standards to be anywhere from two to eight times the value of equivalent advertising space. This is simply a benchmark used to indicate the influence of editorial and no good PR firm would hang their hat on it. But it does serve to illustrate just how influential the media can be. ... moreJuly 2008
In the weeks leading up to Christmas many of the major international news agencies ran an item about the role of sugar in ageing. More recently I came across a similar article in a New Zealand publication. ... moreApril 2008
As we head into the long lazy summer days, traditional news media is far from our mind. It’s now thought that the more leisurely reads come to the fore, with magazines taking pride of place on many a sandy beach towel. Both news media and magazine titles were centre stage recently at the inaugural Network PR Food Group seminar. ... moreDecember 2007
At long last Sunrise has dawned at TV3 giving viewers a choice of breakfast banter, and critics a new show to sink their teeth into. Early teething problems have, as always, been noted by other media - the technical errors, the awkward banter from the hosts and the light interview content, but Sunrise is doing well enough to establish itself ... moreNovember 2007
Community papers, often overlooked when creating media plans, provide a valuable channel for reaching a localised, involved and captive audience. ... moreAugust 2007
In its last edition, PR Matters looked at Freeview - how on-demand broadcasting technologies and digital services are changing the way audiences watch television, and its impact on consumer behaviour in selecting and receiving information. In this edition, we take a closer look at TVNZ’s ondemand site – what it offers and what it means for New Zealand’s future media landscape. ... moreMay 2007
Will the introduction of digital television revolutionise the broadcasting industry, or just provide more channels to watch re-runs of MASH? ... moreFebruary 2007
Chris Baldock, editor of the Sunday News responds to PR Matter's review of the Sunday papers: "Love them, hate them they're part of our weekend". (September 2006) ... moreNovember 2006
While the (hopefully) long hot months of Summer mean many New Zealand businesses tend to wind down, the media machine still must be fed. ... moreNovember 2006
It would not be the weekend without them. We love them, but sometimes they seem to impose on our time. They can give us a lot of pleasure, but they can also infuriate us. They sit there, beckoning us if we have not paid them any attention, and sometimes they can completely take over our day.They are of course the weekend newspapers! ... moreSeptember 2006
Technology is driving people to access information from non-traditional mediums and through multi-functional devices. The convergence of communications and technology presents new challenges and opportunities for businesses, consumers and communicators. PR Matters takes a look at the trends and implications of convergence. ... moreJuly 2006
Choosing how we consume our media at breakfast time is almost instinctive - we switch on, log on or turn the page of what ever medium is the most accessible. Or is there something more to it? What drives your decisions at weekday breakfast time? ... moreMay 2006
Intense competition in today's media market is driving new trends through journalism, affecting the way reporters deliver the news, and how consumers receive it. ... moreJanuary 2006
There is a change taking place in how people want to receive information and thanks to new technology you can now receive a constant stream of the news you want, from the sources you like, delivered to your door step - or your monitor in this case. ... moreJanuary 2006
If having one current affairs television show is good for New Zealand viewers, then three must be better...or is it? PR Matters explores the question, even as the three-way battle to be crowned champion of current affairs suffers its first casualty. ... moreSeptember 2005
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