Sometimes the media needs a little help to see that a potential story really is a story. Often clients will present us with a potential story or event that they’re really excited about and may have expectations of making front page news - when the reality is that it may struggle to make a ‘brief’. ...
moreWe are all proud to tell people about our successes, but it’s arguably more important to maintain visibility when things aren’t so rosy. Your most important audiences deserve the respect of a commitment to communication. ...
moreWe live and communicate in an era of 24/7 news cycles where professional media people compete with citizen journalists for unique and compelling angles. With increasing frequency, the crisis is breaking and unfolding through a myriad of channels, often before those ultimately responsible for managing it may even be aware ...
moreOn 5 September 2007 the Unsolicited Electronic Messages Act (Act) will come into force. This Act regulates the sending of commercial electronic messages and represents New Zealand's contribution to the global movement to prevent spam. The Act imposes various requirements on the senders of commercial electronic messages that are likely to impact on many organisations, particularly those engaged in direct marketing. ...
moreWhether you have taken part, observed from behind a mirrored glass wall, or been in the hot seat as host, we all have an idea of what a focus group entails. But what makes them an effective research tool, and why make the investment? ...
moreThere is an old African fable which has entered the lexicon of some bureaucracies and is known as “Zanzibar time.” The premise of the fable is fairly simple. A retired sea captain lives on the island of Zanzibar. He owns a fine chronometer reputed to always keep perfect timing. This was a great benefit to other local sea captains who set their chronometers by it and subsequently navigated happily along the coast, more or less. ...
moreThe ability to deliver a convincing radio or television interview is a skill, and fortunately for most of us - it's one that can be learned. Learning how to present your best side to the media, whether it is for television, radio, print or on-line media is an essential part of the tool kit for any business. Organisations need to be prepared for how to deal with the media and how to make the most of media opportunities when they arise. ...
moreJudging by the number of recall notices that are featured in our newspapers, a visitor to this country might wonder whether New Zealand has a significant food safety issue. From January to May this year there were 10 food recalls in New Zealand versus 13 in Australia. This is extraordinary when you consider the relative sizes of the respective populations and food industries. ...
moreAdvocacy is as much an art, as it is a science. No two campaigns are ever exactly same. Some require mass media and advertising support. Others require a far more subtle, under-the-radar engagement with officials. Some campaigns are over in a matter of weeks, even days. Other campaigns are more gruelling and can span years. ...
moreThe business media and commentators seem to have been willing the economy into recession and sharpening the knives, ready to pounce on negative business news. It is clear that it is more important than ever before for companies, whether listed or not, to have some form of financial communications programme in place. ...
moreMMP has dramatically changed the nature of politics and political decision-making in New Zealand and compromise is now the name of the game. ...
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