In PR and marketing it’s essential to know who it is you want to communicate with. We spend a lot of time and effort defining our audience – sometimes we even give them cute names such as Yuppie (young upwardly mobile professionals), Dinkies (Double Income No Kids) or Bobos (Bourgeois Bohemians). We think we know all about their lifestyles and purchasing habits – but how well do we really know them? ...
moreIn any industry, receiving recognition from your peers is a valuable accolade. At Network PR we pride ourselves on the fact that we are possibly the most awarded PR consultancy in New Zealand. While the pat on the back is nice, the real value of PR awards is that they bench-mark our work against industry standards and give both ourselves and our clients an opportunity to share some of the work that we’re most proud of. ...
moreGetting children to bed at night is sometimes a challenge. One hook that helps get my two at least into their bed is a good bedtime story, as is most likely the case in many other homes. ...
moreIf you found yourself responsible for the office Christmas party this year and are still feeling a little ‘jaded’ by the experience, here are some things to remember for next year ...
moreWhen the world media focus its attention on a crisis, the international response can be swift and highly effective – as it was with the Boxing Day tsunami. The longer an issue remains in the public eye and the higher it is on the media’s agenda, the more likely it is that the necessary aid will flow into the region ...
morePublic relations and communications, as a profession, is often overlooked in the hierarchy of professional services. While accountants and lawyers have long established professional and academic networks to draw on, PR has only in the last few decades had a substantial network of resources and support organisations to help the industry grow in the right direction. In this article we take a look at the value of belonging to PR and communications associations, and how the industry has flourished internationally and at home thanks to these organisations. ...
moreThe recent NZ Audit Bureau of Circulation results confirmed that New Zealand’s most popular weekly magazine is one whose primary offering is a week’s worth of humble TV listings. ...
moreAs 2007 kicks off, PR Matters takes a look at highlights from New Zealand’s now established broadcaster Maori Television and how this vibrant and diverse channel adds to New Zealand’s media landscape and cultural identity. ...
moreWe look at why a Dirty Weekend Away in New Zealand's cultural capital Rotorua could be the answer to creating the successful corporate conference. ...
moreWith spring well and truly here, warmer weather and happy days are on the horizon. Winter, by contrast, is colder, less colourful, and the poor weather makes it hard to get out and about. This winter, were you feeling a little down, more tired than usual or craving excessive amounts of sugary or starchy food? You might have been suffering from Seasonal Affective Disorder (SAD). But if you had the blues this winter, it's not all bad news - firstly, you were not alone, and secondly, you can turn SAD to your advantage. ...
moreLeading real estate company Barfoot & Thompson recently challenged its 1,500 staff to take better care of themselves - and who better to deliver the message at the company's two day annual convention than Australian medical doctor John Tickell. ...
moreThis month we check out Microcalendar - a useful electronic 'What's On' guide for anyone involved in planning events. ...
moreTrying to find your way through the political quagmire? Help is at hand with the latest version of The New Zealand Government Directory. ...
moreBe part of Workchoice Day 2006 and give year 12 students a hands-on taste of work in your business. ...
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