In any industry, receiving recognition from your peers is a valuable accolade. At Network PR we pride ourselves on the fact that we are possibly the most awarded PR consultancy in New Zealand. While the pat on the back is nice, the real value of PR awards is that they bench-mark our work against industry standards and give both ourselves and our clients an opportunity to share some of the work that we’re most proud of.
Awards help drive our people to think outside the square and to look to deliver the very best PR strategy and implementation, every day. This year Network PR is pleased to have received seven awards, locally and internationally. Of particular note is the fact that two projects received awards from more than one organisation - a clear indication that this was best-in-class work.
Helping ChildFund New Zealand lift its public profile and increase its donor income has been extremely satisfying for the team involved. We not only got the chance to do some great PR, but know that we’ve also helped make a difference to real people in need. We love creating winning partnerships, and this is a great example.
IABC Gold Quill - ChildFund
A key project for Network PR and the ChildFund team was driving sales from its Gifts That Grow selection. With a modest budget and a product that is not unique in the not for profit market, we needed to apply some creative thinking. The result was a highly targeted media campaign that utilised diverse channels and connected with new audiences – from foodies to plumbers – that ChildFund had not previously communicated with. The result was a 91% increase in sales year on year and the establishment of some very valuable media relationships.
For the New Zealand Blood Service, World Blood Donor Day is its biggest opportunity every year to boost the number of registered donors. The goal is to drive enquiries from potential donors without over-delivering in terms of daily donors during the campaign week. Blood must be transfused within 35 days, we need a regular flow of donors who commit to donating regularly rather than as a one-off gesture.
The 2007 theme of Safe Blood for Safe Motherhood made for compelling media stories and a number of celebrities - including some high profile mums - are to be congratulated for their support of this important appeal. The Blood Service has a modest budget to promote World Blood Donor Day and together we generated in excess of $220,000 of media coverage (equivalent advertising value) - and more importantly drove enquiries from potential new donors. The 2008 campaign for World Blood Donor Day has just been completed and we have high hopes that this too will be an award winner.
New Zealanders often shy away from sharing their achievements for fear of being seen as immodest or big-headed. But for us, awards are an important endorsement that we have achieved to the very highest standard on behalf of our clients. And we don’t mind admitting we’re proud of that.
We look forward to sharing further successes with you, but most importantly we look forward to drawing fresh inspiration from these wins to continue to drive our passion for doing great work for great clients. That’s the real reason we recommend award winning work – no matter what industry you’re in.
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