PR Matters

The value of coverage generated through public relations is deemed, according to PR industry standards to be anywhere from two to eight times the value of equivalent advertising space. This is simply a benchmark used to indicate the influence of editorial and no good PR firm would hang their hat on it. But it does serve to illustrate just how influential the media can be. ...more

Sometimes the media needs a little help to see that a potential story really is a story. Often clients will present us with a potential story or event that they’re really excited about and may have expectations of making front page news - when the reality is that it may struggle to make a ‘brief’. ...more

In any industry, receiving recognition from your peers is a valuable accolade. At Network PR we pride ourselves on the fact that we are possibly the most awarded PR consultancy in New Zealand. While the pat on the back is nice, the real value of PR awards is that they bench-mark our work against industry standards and give both ourselves and our clients an opportunity to share some of the work that we’re most proud of. ...more

In PR and marketing it’s essential to know who it is you want to communicate with. We spend a lot of time and effort defining our audience – sometimes we even give them cute names such as Yuppie (young upwardly mobile professionals), Dinkies (Double Income No Kids) or Bobos (Bourgeois Bohemians). We think we know all about their lifestyles and purchasing habits – but how well do we really know them? ...more

A recent study in Nature Journal has shed light on human movement patterns by tracking signals from over 100,000 mobile phone users’ calls and text messages. The majority of the results were unspectacular, with the key finding that people are essentially creatures of habit, making the same regular trips each day from home and work. This is certainly no revelation. However the ability to now track human behaviour via mobile phones opens the door to a wealth of possibilities for audience research, while at the same time raising some concern over privacy issues even when those tracked remain anonymous... ...more

Around 12 months ago we drew some lessons from Virginia Tech’s management of communications in the wake of the tragic killings of 32 students and staff.This year a school much closer to home suffered its own crisis. Elim Christian College and its community had to deal with the deaths of six students and a teacher involved in outdoor education activities... ...more

After hearing her speak at the International Association of Business Communicators (IABC) Conference in New Orleans last year, Network PR introduced Kare Anderson, author, publisher, former journalist and Emmy-winning TV commentator, to our clients and friends in a series of seminars... ...more